The Ultimate Guide to YouTube Ads for Marketers

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Video content has become really powerful. Brands advertise on YouTube because it’s the world’s second most popular search engine and social media platform, drawing 2 billion logged-in visitors a month.  In 2007, YouTube first permit the opportunity toadvertisers, yet the number of ads we now get served before, during, and after our video looks to have amplified at least ten-times since then. Youtubers and marketers use YouTube Ads to drive potential viewers and customers to their channel. you can also, buy YouTube subscribers that are real and legit YouTube users, who promote your YouTube channel using SEO and SMO practices.

In this blog, we will discuss YouTube Ads and how it can help brands and even creators to efficiently reach target audienceprobing products & services or video content similar to theirs.

Let’s begin!

What are the types of ad formats that YouTube provides?

Google lets marketers to run 5 types of ads (both video and non-video format) on YouTube

Types of YouTube ads

TrueView in-stream ads

What is true view in-stream ads-

TrueView In-stream ads areskippable in nature. These ads run before or during a video (a.k.a. “pre-roll”“mid-roll” or post roll) or at the end of the video. Their significant feature is that viewers can select to skip them after the first 5 seconds.The video ad requires to be a minimum of 12 seconds and it’s suggested to keep it under 3-6 minutes. One of the perquisites of this type of YouTube ad is that you’ll only get charged when a viewer watches at least 30 seconds, the entire ad (for any ad duration of less than 30 seconds), or if they click on it. 

Non-skippable in-stream video ads

According to Google, 76% of people report that they automatically skip ads, here comes in picture, non-skippable in-stream video ads. With no skip button at all, these ads can also play right before a video or during it.These ads help brands to convey their whole message to their target customers or clients.Hence, these ads work best when your brand trulydesires to promote awareness and doesn’t want to risk getting lots of ad skips. The charges for these ads are acquired per impression, more precisely, per 1000 views (CPM). 

Non skippable Bumper Ads

Bumper ads are six-second, non-skippable video ads that run right at the beginning ofthe specific video, which your target audience is watching. These ads are perfect for marketers who have a simple product/brand/event promotional and awareness goal to get exploration and doesn’t need the full production of a minutes-long video. If you are wondering what a 6-secondcan do, so let get updated now, as Google analysed 300 bumper ads and found that 90% created a big evolvement in ad recall.

True view video discovery ads

While in-stream ads function somewhat like a traditional TV commercial, discovery ads are more similar to the ads you see on Google’s search results page. These ads are reallylike, Google search ads, which appearsbetween search results. These ads help us interpretate YouTube as a search engine. Discovery ads are collection of a thumbnail image, a link to website, a CTA and three lines of description text. These ads can show on the search results page, video watch page, and YouTube homepage which stretches them visibility and accessibility.

Using this mechanism, if your video looks more pertinent than the organic results, interested audience can choose to watch it, instead.

Non-video ads-

For advertisers with a low budget for video, YouTube offers non-video ads.

• Sponsored Cards:These types of non-video ads display content that may be applicable to your video, such as products highlighted or showcased in the video. Viewers can watch a teaser for the card for a few seconds. They can also click the icon in the top-right corner of the video itself, to peruse the different cards.
• In-video overlay ads: These types of no-video ads are the simplest form of YouTube advertising. These banner ads appear in the bottom of the playing video or as floating on top of video.

How to advertise on YouTube

How do you run a YouTube ad campaign?

Follow these simple steps to run a successful YouTube Advertisement Campaign

 First, upload the video file to your YouTube channel.

Step 1. Create your campaign

Sign in to your Google Ads account and click on“New Campaign”.Then decide your campaign goal, grounded on your brand’s marketing purposes:

• Sales– To increase sales ROI
• Leads– Drive revenues, awareness and lead for a brand
• Website Traffic– To drive the target audience to your website
• Product and Brand Consideration– To influence potential customers to discover your products & services 
• Brand Awareness and Reach- Promote brand awareness, reliability by aiming a wide-ranging target audience
• App Promotion- To promote and publicize your app
• Local Store Visits and Promotions– To drive potential clients to your physical stores
• To ‘Create a campaign without a goal’s guidance’ if you want to produce campaign step- by- step without the Target goal’s references.

Step 2– After choosing a target goal from the above-mentioned goal criteria, define your campaign among the following:

• Search
• Shopping
• Display
• Video
• Discovery
• Smart

Although, in case of YouTube ads, you have to choose for video.

Step 3: After selecting campaign type as ‘Video’, you have to choose a campaign subtype, click next and then name your campaign.

Step 4: configure your campaign- Choose a name for your campaign, that clearly describes it. This will help you to recognize the campaign when you start multiple campaigns in Google Ads.

Step 5: set your YouTube Ad budget- Set an average amount you want to spend per day. It’s good to start from small and then proceed it accordingly.

Test, and refine your advertising campaign to make sure you get the maximum sales ROI, awareness, reach, sales and leads.

Step 6:Select your campaign’s start and end date.

Step 7: Select your network- choose where you want your ads to appear. You have 3 options

• Youtube search results- restricts you to TrueView discovery ads only
• Youtube videos- Ads appear on Youtube videos, channel pages and Youtube homepage.
• Video partners on the display network- Your ads can also appear across Google’s supplementary advertising avenues.

Step 8: Select language and location- Select country and language you want your ad to broadcast in.

Step 9: Choose your bidding strategy- Choose how you want to pay for your Youtube ad campaign. Google gives you 4 choices to select from, Max. CPV, Max. CPM, viewable CPM, and Target CPA.

Step 10: Now use demographic targeting, and select gender, age, parental status, and household income of your target audience.

Step 11: Input your target Keywords, select relevant Topics and select specific places where you would like your ads to show

Step 12: Add the link of your YouTube video, and don’t forget to include CTAs. After completing the procedure, Google Ads will show you the weekly estimates of your campaign. These weekly estimates include, Impressions, Average CPM, Budget Spend and Unique Reach.

Step 13: Review your campaign settings and add your billing information, congratulations for your first YouTube ad campaign! After your campaign gets aired, you also have the option of stopping it.

I hope you found this as anobliging guide on how to run YouTube Ads! Come back for more luxurious contents! Feel free to share!

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