80% of B2B supplier-buyer interactions to go digital by 2025: study

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By 2025, four-fifths of all business-to-business (B2B) sales interactions between suppliers and professional buyers will take place in digital channels, according to a new whitepaper recently released by DHL Express, which predicts strong growth for the B2B e-commerce market in the coming years. The study was titled ‘The Ultimate B2B E-commerce Guide: Tradition is out. Digital is in’.

The impact of the COVID-19 pandemic on the pace of digitalisation and the purchasing behaviour of technology-savvy millennials, who are now of an age to be the professional B2B decision-makers, are the main drivers of this global e-commerce growth.

What is predicted for the future of the B2B sector, has already been visible in the significant B2C e-commerce rise over the last years, where DHL Express experienced high growth rates, particularly during the holiday peak seasons and mega shopping days.

In total the B2C e-commerce volumes within the DHL Express network increased in 2020 by approximately 40 per cent compared to 2019 figures, DHL said in a press release.

Besides general trends like globalisation and digitalisation, a new technology-oriented generation of millennials is starting to make its mark. Already, millennials account for 73 per cent of all professional B2B purchasing decisions.

Fibre2Fashion News Desk (DS)

By 2025, four-fifths of all B2B sales interactions between suppliers and professional buyers will take place in digital channels, according to a new whitepaper released by DHL Express, which predicts strong growth for the B2B e‑commerce market in the coming years. The study was titled 'The Ultimate B2B E-commerce Guide: Tradition is out. Digital is in'.

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source https://earn8online.com/index.php/244401/80-of-b2b-supplier-buyer-interactions-to-go-digital-by-2025-study/