ASGARD sells Wild Things to National Safety Apparel

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New York-based investment firm ASGARD Partners & Co. recently announced it has sold Virginia-based Wild Things, LLC, which designs and manufactures highly technical outdoor apparel and gear for the military and law enforcement communities across the globe, to National Safety Apparel, Inc. When ASGARD acquired Wild Things in 2018, the latter was struggling with limited liquidity and had suffered years of underinvestment in both its brand and infrastructure.

Under ASGARD's ownership, the company reinvigorated customer relationships with key industry distribution leaders, diversified its customer base, introduced new sales channels, re-established relations with key military agencies and influential end user groups, expanded sales infrastructure and new sales representation, and recruited top industry talent.

Wild Things also went through training in ASGARD's frameworks of operational excellence, centered around both culture and execution, according to a press release from ASGARD.

Karan Rai, managing partner of ASGARD, said, "Wild Things exemplifies ASGARD's operationally focused investment strategy and intention to be in service of great companies through true partnership. We congratulate Amy and the entire Wild Things team for their passion for excellence and impressive execution. Additionally, we'd like to congratulate NSA on the acquisition of a great company."

ASGARD Partners & Co. primarily invests in founder, family and management-owned companies with defensible value propositions and strong growth prospects.

Fibre2Fashion News Desk (DS)

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source https://earn8online.com/index.php/77871/asgard-sells-wild-things-to-national-safety-apparel/